Hello! I’m Brooke Herron.
I’m a content strategist with a background in UX and marketing.
From big-picture strategy to writing and managing day-to-day content operations, I'm passionate about helping businesses create compelling content experiences that spark meaningful connections with their audiences and drive business growth.
STRATEGY
Everything I do is rooted in aligning core business goals with audience's needs. I have a knack for synthesizing information, research, and creating comprehensive, holistic strategies that drive business growth.
WRITING & EDITING
I have 8+ years of experience writing for both marketing and user experiences—including long-form editorial content, website copy, email and social, as well as brand voice and tone guidelines.
10+ YEARS OF EXPERIENCE IN UX DESIGN
I’m a writer/designer hybrid with a deep understanding of visual design and UX principles. This give me the ability to create content that not only looks good but is also intuitive and engaging.
Featured Projects
Content Strategy for a B2B Tech Manufacturing Company
Combined business goals with audience needs to create an SEO-friendly content strategy and editorial calendar, incorporating audience insights, competitive analysis, and keyword research.
Non-Profit Website Redesign
Led a user-centered redesign to improve site structure, navigation and bring clarity to the brand message.
Developing Brand Voice Guidelines
This project involved in-depth research and collaboration with cross-functional teams to deliver a clear, engaging, and authentic brand voice and tone.
SEO Content Strategy for a Global Non-Profit
Aligned multiple stakeholder departments with a unified content strategy and editorial calendar to create meaningful, user-centered content.
Transforming a Blog into a User-Friendly Content Hub
Revitalized the UX of a corporate blog, transforming it into a dynamic resource hub with improved navigation, readability, and user engagement.
Articles & Long-Form Content
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As in-house Content Designer and Research Specialist at Chatsworth Products, I collaborate with SME’s to develop, edit, and co-write long-form content while ensure alignment with SEO strategy.
Top 5 Trends Shaping Data Center Infrastructure for Emerging Tech
Scaling AI: The Next-Gen Infrastructure for Data-Hungry Workloads
Navigating Hybrid Cloud: Key Insights and the Infrastructure You Need to Support It
What is Passive Cooling? (The Key to Cutting Data Center Cooling Costs)
How to Identify and Eliminate Ghost Servers in Your Data Center
Why Airflow Management is Still Key to Data Center Performance
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As a former in-house Web Content Manager, I collaborated with SME’s to develop, edit, and co-write long-form content and ensure alignment with our SEO strategy.
Role: Content Strategy, Ghostwriting, Editing
How to Build an Effective Missions Program for Your Church
(Saw a 3X increase in organic traffic within two months after revamping this existing post.)
2 Ways to Do Cross-Cultural Church Planting
Stakeholder Feedback:“I'm amazed at the research and clarity you got into expressing what we do in your article. It will come in handy in different contexts for us – with donors, recruiting, and envisioning our work with colleagues and partners.”
Research as Missions: The Next Expression of God's Love in Medical Missions
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